Nikon wants to create a ‘new market’ with its new concept
Saturday, September 4th, 2010We thought Nikon just wanted to join the burgeoning ranks of mirrorless interchangeable lens shooters that bridge the gap between full-fledged DSLR and pocket-friendly compact cameras. But oh no, as company president Makoto Kimura puts it, Nikon wants to create a whole “new market” with its next big idea.